OFFICIALS LEGISLATION INTEREST GROUPS PUBLIC STATEMENTS COMMITTEES VETOES

Back-Door Regulation

Floor Speech

Date: Nov. 16, 2011
Location: Washington, DC
Issues: Minors and Children Food Processing and Sales

Mr. WALBERG. Madam Speaker, I rise today to express my opposition to the new guidelines from the administration that restrict marketing certain food and beverage products toward children. Instead of principles, these guidelines should be treated as what they really are: unnecessary regulations.

As introduced by the administration, these rules falsely claim to be voluntary. For the first time in our Nation's history, the food and beverage industry and advertising businesses will be forced to completely alter the way they promote even their healthiest products.

Great Michigan companies like Kellogg's, that already make nutritious products, will be harshly affected. Stripping Tony the Tiger off the cereal boxes isn't going to make children healthier. What it will do is tack on another burdensome regulation for Kellogg's and other companies to deal with, destroy an American icon, and cost jobs.

Guidelines with this type of power should not circumvent the normal rulemaking process, including review by the OMB. These guidelines should be withdrawn immediately by the administration.


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