“Tourism is critical to both our local and state economies, supporting one in 11 jobs across Texas. Travelers to and within Texas generated more than $193.8 billion in economic impact and supported over 1.3 million jobs across the state in 2023. Every region of this great state offers endless opportunities to experience the natural beauty, rich history, and true Texas hospitality that draws visitors to our communities large and small. I congratulate the City of Waco and the Waco Convention & Visitors Bureau on earning this designation. All Texas communities are encouraged to apply to become a Tourism Friendly Texas Certified Community to help further grow local tourism and jobs across our great state.”