“For far too long, the food and beverage industry has been allowed to use deceptive and misleading tactics to entice children to eat foods and consume beverages loaded up with added sugar, salt, and saturated fats that are purposely designed to be overeaten. The FDA can and must do more to ensure that Americans, especially children, teens, and their parents, understand the health risks associated with the consumption of these unhealthy and ultra-processed foods. It is time to make it clear to the food and beverage industry that their profits are not more important than the health and wellbeing of our children. Other major countries around the world have moved forward aggressively in this area and there is no reason as to why the United States is lagging so far behind.”